The Personal Protective Equipment Health And Social Care Essay

The Personal Protective Equipment Health And Social Care Essay Scenario # 1: The Medical Assistant is preparing to perform a venipuncture on a patient who has come into the office for their annual physical exam. To prevent exposure to blood you must wear personal protective equipment (PPE). When a medical assistant is performing or assisting with a venipuncture, the expected PPE to be used is gloves. According to Delmars Clinical Medical Assisting, Gloves will be worn when drawing blood and/or handling biomedical specimens. Blood drawing is common sense, but biomedical specimens consist of urinalysis as well as fecal analysis. That means throughout the venipuncture and collection process you must wear gloves to protect yourself from any blood borne pathogen or contamination. Gloves should be worn from the point prior to venipuncture until the blood tube is placed in the biohazard transport container. You want to wash your hands before and after every procedure and make sure that nothing is going to put you at risk for the barrier (the gloves) being broken, and if you think there is a risk to this, you want to double your gloves (long nails, wedding rings and things of that nature can put you at risk) PPE is to be utilized at all times in situations that involve potential exposure to blood or other body fluids. Your skin can have microscopic cuts and abrasions that can provide an avenue for transmission if exposed to blood or other infectious body fluid which is why it is of such an importance to wear gloves when coming in contact with any blood borne pathogen or bodily fluid such as saliva and semen. Gloves are typically effective for protection from splashes but do not protect from penetrating injuries caused by needles or other sharp objects. If any such injury is to occur, you are to report it to your supervisor immediately so prompt action is taken to prevent further consequences such as a patient contracting HIV/AIDS or even worst, yourself. Scenario # 2: Patient Sonny Jones is here for symptoms that include fever, sweating, lots of nasal congestion, and a cough that is productive in nature. This patient has been in contact with family members who just tested positive for the flu. During a flu outbreak, governmental agencies such as the Center for Disease Controls, Health and Human Services and the Occupational Safety Health Administration may recommend that you protect yourself from infection by using a face mask, N95 respirator, or other type of equipment. For this sort of outbreak, according to Delmars Clinical Medical Assisting and the Florida Department of Health and Human Services, employees who work in the medical field and are in constant contact with patients and those who handle the clinical aspect of medical assisting and healthcare as well as collect or transport clinical specimens should consistently adhere to recommended infection control precautions to minimize their exposure. The Center for Disease Controls states that potentially infectious specimens should be placed in leak-proof specimen bags for transport, labeled or color coded for transport and handled by personnel who are familiar with safe handling practices, have been trained in the area of infection control as well as spill cleanup procedures. They also state that workers who collect specimens from pandemic-influenza infected patients should wear PPE as described for employees in the manual that is located on-site at the work environment while performing direct patient care. PPE in this scenario would consist of gloves made of latex(if the patient has no latex allergy), vinyl, nitrile, or other synthetic materials as appropriate, when there is contact with blood and other bodily fluids, including respiratory secretions. Common sense would be to wash your hands before and after seeing every patient, do not double glove unless your needed to for a specific reason, do not re-use the gloves previously used, properly dispose and discard the gloves after usage, and proper usage of hand hygiene should also be adhered to as well to prevent chance of infection. Gowns may also be needed with the chance of heavily soiled clothing due to performing an intubation or where constant secretions might occur, but it is not required by OSHA or the CDC. Goggles or Face Shields are not needed in this case, however, if sprays or splatters of infectious material are likely, it states that goggles or a face shield should be worn as recommended for standard precautions. If you are around a patient who is consistently coughing or hacking, you would want to ensure the patient has a face shield to prevent the spread of infection, and you would also want to protect yourself from getting that as well. Scenario # 3: The Medical Assistant is assisting Dr. Jacobs with a cyst removal (a surgical procedure) in the office setting. For removal of a cyst on a patient, the medical assistant would assist the doctor with whatever he needed. The book did not really go too much into detail so I decided to watch a few YouTube videos of the incision, draining and removal of a cyst to see what actually occurs during this. After watching these few videos on YouTube, because youre dealing with bodily fluids like blood and pus, you would want to wear Gloves. First you would want to wash your hands before placing the gloves on. Of course because this is surgery you would want to ensure your sterile field is maintained. To maintain a sterile field, you would want to open your sterile dressing kit and set it up on a tray. You want to make sure the tray is above waist height because anything below the waist is considered to be contaminated or not sterile. You would then want to open the sterile kit making sure you do not touch anything inside as you do not have your gloves on yet, and everything is sterile. You would then want to put on your first set of PPE for the removal of the cyst, which would be your mask. You would want to wear a mask because this is a sterile procedure, and your mouth has germs. This way youre not breathing on or around, talking, coughing or sneezing around the sterile field. You would then hand the doctor his or her mask, and any other assistants theirs. The next thing you would want to do is put on your sterile gloves. Because this is a surgery procedure, putting on sterile gloves is important because you do not want to cause the patient to be at risk of any sort of infectious diseases. Our skin carries and comes in contact with several billion bacteria during each hour of the day, and you would not want to be the cause of a patient catching MRSA or VRE or a super bug because they got sick and then developed a resistance and could not be treated, so it is important you follow each step about putting on sterile gloves. How you would do this is by opening the glove wrapper with the palm facing up. You then would want to pick up the first glove by the cuff making sure you are only touching the inside portion of the cuff. While youre holding the cuff with one of your hands, you want to slide your other hand into the glove this way your sterile hand is the first to go into the sterile gloves. While you are doing this you want to be careful that you are not touching anything, as everything else is again considered to be contaminated. The second glove is the hardest part of placing sterile gloves but the most important step to maintain sterility in the sterile field and environment. You want to slide your gloved hand under the cuff of the second glove and slide your hand inside the glove until youre able to adjust both gloves to fit comfortably. The next step would be to proceed to assist the doctor with the removal of the cyst by applying sterile dressings from the sterile field, as well as making sure he does not need your help with anything. Before the doctor enters the room you would want to make sure the tray for the removal of the cyst is ready in the sterile field, this way the doctor does not need to leave the room for any reason at all and the sterile field is maintained until the removal of the cyst is completed. The doctor might also ask the medical assistant to assist by giving an injection to numb the area of the cyst removal on the patient. The medical assistant would be responsible for explaining the procedure, and then giving the injection at the site of the cyst removal. Because you might come into close contact with bloods, pus and other bodily fluids, I would recommend wearing a gown. Gowns are worn to protect against bodily fluids from soiling clothing, and depending on the location of the cyst and how large it is, you might want to wear this. Scenario # 4: The Medical Assistant is assisting Mrs. Johnson to the exam table in the patient room. Mrs. Johnson has Stage 2 lung cancer and is undergoing chemotherapy and radiation treatments she tells the Medical Assistant that the oncologist called and told her that her WBC count is 2.1 and that she cannot be around anyone who is ill, etc. The first thing to note with this patient is that she does have stage two lung cancer. I as the medical assistant would first verify in the patients chart that she has this condition and check what her white blood cell count is. If confirmed that she indeed does have this low of a WBC, than I would immediately prepare for isolation of the patient so she is not around any possible contamination to where she would get ill. She would be moved from the exam table into an isolation unit exam room. I would then make sure the patient is in a comfortable position for examination and proceed with the check up and assisting the doctor. As with any other procedure or PPE usage, you will want to begin with first washing your hands. The next thing you will want to do is put on a special gown called an isolation gown which is either cloth or paper. You want to make sure you tie your isolation gown at both points which is usually behind the neck and at the waist. You do this so that when youre treating a patient in the isolation unit, in this case Mrs. Johnson, you do not contaminate your uniform or the patient for that matter. The next thing you will want to do is apply your face mask or shield. Usually these have a clear protective eye shield. You again want to ensure that the mask and shield are on your face properly and fit this way you do not risk contamination to the extremely ill patient by breathing on them, and you do not risk contamination to yourself either. The next item of PPE you will want to apply is your examination gloves. It is important that you pull the cuff over the sleeve of the gown this way you are not exposing your skin to the ill patient or any toxins that could make you ill as well. You want to avoid exposure of your skin in the isolation room. After you are done with the examination of the patient in the isolation unit, you want to be sure that the door to the unit is closed securely so no pathogens can come into the room, and then you want to remove your PPE the same way you put it on. Be sure to wash your hands after any visit with a patient. Scenario # 5: The Medical Assistant is assisting her co-worker in cleaning up a blood spill in the office laboratory. Blood spills or other human body fluids that occur inside or in the outside environment need to be decontaminated to prevent the potential transmission of communicable disease. The circumstances associated with blood spills can obviously vary greatly depending on the volume and type of contact surface. A small amount of blood, if splashed, can cover a large surface area. A large volume, if undisturbed on a flat surface, can pool in a relatively small area. A good example of blood or bodily fluids is a pregnant womans water breaking. Prior to beginning the cleanup, you would want to notify your supervisor of the spill and ask where the spill cleanup kit was located. Per OSHA and CDC Standards, a typical spill kit consists of the following: 10% bleach solution (or Lysol, virex or other EPA reg. Tuberculocidal), gloves, clear plastic bags, biohazard labels (available from OSEH HazMat), leak-proof sharps containers, brush dustpan, or tongs or forceps for picking up sharps and disinfectant wipes. You would want to put on a pair of rubber, latex, PVC or similar type gloves. For small blood spills no other PPE should be required. For larger spills where there is a possibility of contaminating your face or other parts of your body, call HazMat to assist in the cleanup, and then put on a mask and face shield along with a gown. The next thing you will want to do is to cover the spill area with a paper towel and then pour a fresh mix of the bleach solution together. You will want to allow the solution to soak into the contaminated material to ensure that it is completely disinfected. You want to also treat this similar to treating a wound in the sense that you want to work from the outside in. Next you will wipe the area with paper towels. The last and final step is that you would want to dispose of the contamination into the biohazard waste bag and dispose in the proper bio hazardous area. To complete the cleanup, you will want to finally remove your gloves and wash your hands to avoid the risk of contamination to yourself and other patients. Scenario # 6: The Medical Assistant is working with the autoclave machine today in the office laboratory. The autoclave that most medical offices use is the ones that are dry heat autoclaves. These get extremely hot so it is important that the medical assistant who is using these is able to understand the proper usage along with the PPE that he or she would need to prevent any potential injury. Some personal protective equipment you would consider to use would be eye equipment, a button lab coat to prevent burns, closed toed shoes to again prevent possible burns and injuries in the case that something is dropped, and heat resistant gloves as you will be removing the items from the autoclave. Potential hazards that could occur without the use of PPE are burns and pressure releases Hazards may be general or specific, depending on the design of the autoclave or pressure cooker. They can include Physical injury to persons in the vicinity from the rapid release of stored energy resulting from autoclave failure (e.g. failure of doors/lids) Physical injury from exploding vessels that have become pressurized during processing (e.g. glass containers) Scalding / burns from steam or the hot contents of items being processed Risk of infection from pathogenic micro-organisms due to inefficient deactivation of the waste Inadvertent release of genetically modified organisms to the environment   Manual handling issues during loading/unloading heavier items, Electrocution (e.g. damaged/wet electrical components) and Fire hazard (e.g. human error leaving manually operated autoclave equipment unattended). It is utterly important that the medical assistant knows how to operate the autoclave from what the manufacturers manual says, as every autoclave is different. The reason for this is to prevent injury from occurring in the work place. Sources: http://extranet.fhcrc.org/EN/sections/ehs/hamm/chap3/section6.html http://webcache.googleusercontent.com/search?q=cache:Uw7lf6KE1osJ:www.cardiff.ac.uk/osheu/resources/Autoclave%2520Guidelines%2520draft%2520document.doc+ppe+for+autoclavescd=10hl=enct=clnkgl=us http://www.sterilizers.com/aboutsterilizers.asp http://webcache.googleusercontent.com/search?q=cache:C8l9I41OLkYJ:roundtable.healthsafe.uab.edu/pages/resources/Autoclave%2520Training%2520Final.ppt+autoclave+and+ppecd=1hl=enct=clnkgl=us http://docs.google.com/viewer?a=vq=cache:uYDSE-dYDbQJ:www.oseh.umich.edu/pdf/sop/blood_spill_SOP.pdf+blood+spills+and+ppehl=engl=uspid=blsrcid=ADGEEShRsZJO5EZW5mXd4823i2EM5UzlmRZRHdzPyo-JH_KnURDhFeWzkeaUJMxTJUU0F38knieNnixNUzbWnd3Iy2XYFN9lq6f_FGFN4CU569u3ezegbDf_w0iu_D6aK-FEyJivIXIesig=AHIEtbRO4Jxq83SAZdUaqxqEyyhFdP4bbw http://webcache.googleusercontent.com/search?q=cache:FkfgBq95zbEJ:www.nyc.gov/html/doh/downloads/ppt/bhpp/bhpp-train-don-PPE.ppt+ppe+for+isolationcd=3hl=enct=clnkgl=us http://www.youtube.com/watch?v=y53k3eQgb20 http://www.youtube.com/watch?v=kmWS5jGnKjE http://www.osha.gov/SLTC/pandemicinfluenza/pandemic_health.html http://www.fda.gov/MedicalDevices/ProductsandMedicalProcedures/GeneralHospitalDevicesandSupplies/PersonalProtectiveEquipment/default.htm http://www.doh.state.fl.us/disease_ctrl/std/prevent/MODULE_2_V2.1.pdf http://www.cdc.gov/niosh/topics/bbp/ Delmars Clinical Medical Assisting, 4th Edition, Lindh, Dahl, Delmar Cingage Learning, Copyright 2010

Computer Systems Analyst :: essays research papers fc

Computer Systems Analyst   Ã‚  Ã‚  Ã‚  Ã‚  I push the button, I hear a noise, the screen comes alive. My computer loads up and starts to process. I see the start screen for Windows 95, and I type in my password. Even though this takes time, I know that I will be able to do whatever I want to do without any trouble, without any glitches, without any questions. My computer is now easier to use and more user friendly because computer systems analysts have worked out the problems that many computer systems still have.   Ã‚  Ã‚  Ã‚  Ã‚  It appears to me that a career choice needs to contain a number of different features. The first being: Will this area of interest mentally stimulate me as well as challenge me? The second being: Is there a way of making a living in these areas of interest? And finally: Do I enjoy the different activities within this area of interest? From the first day that I started my first computer, I have grasped the concepts quickly and with ease. But the computer as well as I will never stop growing. I have introduced myself to all topics of word processing to surfing the web. After reviewing a number of resources, I have noticed a relatively high demand for technologically integrated hardware and software positions available with companies that wish to compete with the demand for â€Å"networking†. (â€Å"Computer Scientists† 95) This leads me to believe that future employment prospects will be high and of high quality pay within the next eight to ten years. The past, present, and future have and will see the computer. Since I have seen the computer, I have enjoyed the challenges and countless opportunities to gain in life from this machine. From school projects to games; from the Internet to programming languages; I have and always will feel like that little kid in the candy store.   Ã‚  Ã‚  Ã‚  Ã‚  Job Description   Ã‚  Ã‚  Ã‚  Ã‚  A Computer Systems Analyst decides how data are collected, prepared for computers, processed, stored, and made available for users. (â€Å"Computer Systems† COIN 1) The main achievement as a systems analyst is to improve the efficiency or create a whole new computer system that proves to be more efficient for a contracting company. When on an assignment, the analyst must meet a deadline. While striving for a deadline, he must create and comprehend many sources of information for the presentation. He must review the systems capabilities, workflow, and scheduling limitations (â€Å"Systems Analyst† 44), to determine if certain parts of the system must be modified for a new program.   Ã‚  Ã‚  Ã‚  Ã‚  First, a computer programmer writes a program that he thinks will be

Marketing Mix of Nescafe Essay

Marketing can be defined as the process of introducing a product or service to the world for the purpose of selling that product or service to the customers. Without marketing, product or services cannot be successfully provide value to customers based on their interests, needs and preferences. Marketing not only based on the selling of a products or service, but also understanding the needs of the market and research and find whether their product meets customer’s needs or not and Improve. For the successful marketing of product and services we used different marketing techniques. For instance, most of the well established firms are using the techniques like marketing mix, target market etc. The Concept of Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a â€Å"mixer of ingredients†. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories. These are the 4 P’s of Marketing Mix .These four P’s are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. Marketing mix is an important technique in marketing. By researching the market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique. In this assignment, am making an analysis of Nescafe by taking into consideration of 4Ps of marketing mix. To analyze the different products of Nescafe To analyze the distribution mix of product To study the pricing strategy taken by the company Finally, to analyze the different promotional method they used. Let’s see the evolution of the product. History of Nescafe The NESCAFÉ coffee you’re enjoying today is a perfect brew of the brand’s long-standing history, Nescafe begins at 1930. When Brazil had a substantial surplus of coffee, and needed help preserving it for Nestle. Upon the request of the Brazilian government, NESTLÉ began abrewin’! Our coffee specialist, Max Morgenthaler, and his team had a simple proposition – a delicious cup of coffee by simply adding hot water. With this guiding principle, the team worked hard to find a way to make soluble coffee that would not lose out on the coffee’s natural flavor. Seven years later, they found the answer. NESCAFÉ was finally ready. Named by using the first three letters in NESTLÉ and prefixing it to cafà ©, NESCAFÉ was the brand new name in coffee. First introduced in Switzerland, on April 1st, 1938, it was anticipated to be a huge success throughout Europe. However, because of World War II, its popularity took longer than expected. Soon af ter the first half of the next decade, NESCAFÉ was exported to France, Great Britain, and the USA. American forces played the role of brand ambassadors in Europe, because NESCAFÉ was a staple in their food rations. Instant coffee processing was invented by Japanese chemist in1901. Nestle revolutionized the way of instant coffee was made. Later nestle invented the process for dehydrating the concentrated coffee for improving the quality of coffee. On the next decade, Nescafe exported to France, Great Britain and USA. Its popularity grew rapidly and the production of its US plant was reserved for Military use. On 1950 onwards, teenagers one of the choice was coffee. Over the year the company concentrates in new innovation then, they introduce pure soluble coffee in 1952, roast coffee beans, and freeze dried soluble coffee in 1965. For improving the quality again they invented aroma process. These innovations help to Nescafe to the world leading coffee brand. Target  market Target market is a group of customers, who has the potential to buy services and products. The main strategies of the marketing are identifying the target market. The producer has to manufacture their products based on the customer’s needs and want and also implementing the marketing mix to satisfy its target group. Target market can be separated on the bases of demographic, psychographic and geographic. Target markets of Nescafe’s are coffee drinkers, specifically those who made coffee at their own home. So Nescafe offers a 100% pure coffee to the customers. Demographic factors Age: In the past, Nescafe focused on morning peoples only but now they are mostly focus on youth having the age of below 35 year old. Gender: The coffee drinkers are not to be classified on the bases of gender because both genders use the product. Education: A person who has the average level of education can easily grasp the method of instant coffee making. Income: The target group of the product is the peoples with average income and above. Family life cycle: all stages of families can use this product. Psychographic Factors Brand Consciousness: some of the peoples who prefer branded product only. So they prefer Nescafe. Nescafe is one of the leading brands in the world. Health Practice: peoples who want freshness in the morning or evening, they use coffee. Life style: The target markets of the Nescafe are peoples who lead the standard life style. Geographic Factors Region: Nescafe is mostly popular in the urban and semi urban areas. Density: Nescafe always focused on high density of population. In these areas the usage of the product is higher. Marketing mix Marketing mix is an important technique in marketing. By researching the  market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique. Product: The term product means anything that can be tangible or intangible, offered by the company. The company is mainly focused on customer needs and wants. Based on the value of the product, the customer should satisfy with the quality of the product. (Boundless) Nescafe is the one of the world largest leading coffee manufacturing company. They give valuable products to customers. They provide a wide range of coffee products for coffee lovers. Let’s see the different varieties of coffee product in the market. EVERYDAY COFFEE Nescafe classic: Nescafe Classic coffee is leading coffee powder that’s loved all over the world. Nescafe classic is a coffee that is for everyday use. It is a powered form and made with 100% of genuine coffee beans. No other ingredients are added to this product. Nescafe classic gives comfort and motivation. It can be prepared by simply few steps. Just take a spoon full of coffee powder and mix it with hot water and also add sugar to it. Now your coffee is ready. so every morning and evening it gives freshness to the mind. It contains 269 kj energy, 27g fiber and 25 g ant oxides per 100g packet. So this product is good for the health (Nescafe) . In an 8 ounce bottle produce 135-150 cups of coffee. Nescafe 3 in 1 Nescafe 3 in 1 is coffee is the combination of whitener and sugar along with coffee. So it gives a different taste with other. Some peoples are most likely to have coffee with milk. So Nescafe made this product for coffee lovers who like coffee with whitener. It contains 1758 kj of energy and 73.8g carbohydrate. Super premium coffee: Nescafe Alta Rica: Nescafe Alta Rica is the super-premium product of Nescafe and it is a full  bodied instant coffee. It contains 100% pure Arabica from Latin America. (Coffee Arabica is the species originally from highland of Ethiopia (wikipedia)). It is made from pure and natural coffee beans. It has intensive flavor and deep, rounded taste (Tesco).Nescafe Alta Rica is a slightly bitter and roasty finish coffee. Nescafe Alta Rica instant coffee rated 9 out of 10. It contains between 80-100 mg of caffeine per cup. (discount coffe.co.uk) Nescafe Cap Colombia: Nescafe Cap Colombia is another super premium product of Nescafe. It is the smoothest and fruitiest coffee in the Nescafe collection. It contains only 100% Arabica beans from South America. Roast the Arabica beans and create a medium bodied coffee taste. It has a fruity aroma. It also contains 502 kj energy and 34.1g fiber nutrition. This product is good after dinner coffee. (dicount coffee) Nescafe Espresso: Nescafe espresso is the one of the exclusive range of product in Nescafe collection Range. It is made from 100% Arabica beans, this instant coffee is so convenient and yet so flavorful. It is dark, juicy and aromatic taste. It contains 484kj energy nutrition and 21.5g antioxidants. PREMIUM COFFEE: Nescafe Gold: Nescafe Gold is the coffee lover’s coffee. It contains Arabica and Handful of Robusta Beans added for getting a smooth rounded taste. The roast they bring to Gentle Caramel flavors and finally getting a juicy aroma. It contains 269 kj energy nutrition and 27g fiber nutrition. Nescafe Green Blend: Nestle New Zealand has launched the Nescafe Green blend coffee.it contains 70% more antioxidants polyphenols than green tea. Nescafe Green Blend is a product made by unroasted green coffee beans and roasted coffee beans. This product has a high rate of polyphenol antioxidant (polyphenol anti-oxidant is an oxidant polyphenolic or natural phenol substructure. (wikipedia)). So  this product is very helpful for maintaining the body in good health over time. It is specially created by coffee experts for health benefits. (Nescafe) Nescafe Cappuccino: Nescafe Cappuccino is an Italian specialty coffee conquered the heart of people. It contains soluble coffee with whitener, sugar and topping. It is made of third of espresso (espresso is coffee brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee beans (wikipedia)), a third form of hot milk and third form of frothy milk. There are two variant of cappuccino. They are cappuccino chiaro and cappuccino scuro. Cappuccino chiaro made with more milk which is also called white cappuccino and cappuccino scuro is made with less milk which is also called dark cappuccino it also contain 1641 kj energy nutrition and 69.6 g carbohydrate with sugar. Decaff coffee: Decaffeinated coffee is a coffee that removes the caffeine by the process of decaffeination. The following picture depicts the decaffeination process: Nescafe classic Decaff: Nescafe classic decaff is a powered coffee after the safely removal of caffeine.it contains 100% decaffeinated coffee beans with refreshing taste. It contains 269 kj energy nutrition and 27.0 g fiber nutrition. Price: The second important criterion in marketing mix is Price. Price is the amount of money that customers pay in order to purchase a product. Price is very important to determine the company’s profit. Marketers should ensure the products price correctly based on the competitive products. Before setting a price marketers must aware about the value of the product. When considering the price of the Nescafe product. The company set the price in well-established pricing manner. The table below depicts the pricing strategy of the Nescafe product. PLACE This refers to the area where the ready product is to be supplied. There must be a proper place to keep the ready food products where the buyers are available. Besides the place, allocation and arranging of the product also has its own importance in attracting the potential buyers. Place also refers in making available the product at right time too. Customer makes decisions based on convenience and invests little effort in choosing Nescafe, since it is a convenient product. Intermediaries play a significant role in Nescafe distribution and exposure of the product to the potential customers. An intermediary constitutes stores like supermarkets, superstore, wall mart etc. Fig 24 (food basics) Promotion: Promotion is the last step of marketing mix. Promotion refers to increase the customer awareness of the brand or particular product and through this awareness they generating more sales and promoting the brand name into higher level. Promotional activities are very important for every product. Nescafe is the leading coffee brand in the world. This brand image is boosted up with different promotional activities at different times. There are different promotional activities for promoting their products and brand name. They are : Advertisement Advertisement: Advertisement is the one of the tool to encourage the audience. Television advertising and online media advertising are the two important advertisement used by Nescafe. The main aim of the advertisement is give awareness about the product to the public. Nescafe used different advertisement in social media, online advertisement, television etc. In store promotional activities: In store promotional activities are those activities done in the store for promoting the product. Nescafe used different in-store promotional activities. They are Poster (brodericks): Bill board (global advertisie): Attractive offers: Nescafe provides attractive offers to customers for promoting the product. Buy a 200g Nescafe gold and get 1 travel mug for free. (theodmgroup) Attractive packing: Nescafe products are packed attractively. This is the tool to attract the customers for buying that product. So Nescafe used different packaging for attracting the customers. Example: (free range) Conclusion: Through the detailed study of Nescafe, it was able to get a clear picture about the various products of Nescafe and the marketing technique adopted by them. It also helped to know about the history of the company. The success of the product lies in the organization and coordination of 4 P’s. They are product, place, price and promotion. Nescafe attract the customers by their brand name, product packaging and advertisement. It also conquered the beverage market of the world. Pricing tactics helps the product to fight against the competitors. Nowadays competition in the beverage market is too tough. However, they don’t give any reduction in the quality of the product. The promotional activities have done by Nescafe covers all means of promotions tools like online-advertisements, television, radio, social media etc. Through the publicity campaign they are trying to improve their brand name into higher level and within years they will become the top one coffee manufacture in the world. Reference: Works Cited /search?q=nescafe+arabica. (n.d.). Retrieved from www.google.ca: https://www.google.ca/search?q=nescafe+arabica&tbm=isch&tbs=simg:CAQSZxplCxCo1NgEGgQIAAgDDAsQsIynCBo8CjoIAhIU2xf-Gd8J9xnJDuQK0xCDHOUW_1hAaINQIFUbHVE1WK3WX6JMDjSEdKHVwPNaMNoxdjBLKxb_1LDAsQjq7-CBoKCggIARIEwmQCiQw&sa=X&ei=8MOsU6rDG4fO8wHnuIDgAg&ved=0CBoQwg4o Boundless. (n.d.). Retrieved from www.boundless.com: https://www.boundless.com/marketing/an-overview-of-marketing/introduction-to-marketing/products-placement-promotion-price/ brodericks. (n.d.). Retrieved from brodericks: http://brodericks.typepad.com/.a/6a010536ca9806970b0163044c8922970d-500wi dicount coffee. (n.d.). Retrieved from www.discountcoffee.com: http://www.discountcoffee.co.uk/products/nescafe-dolce-gusto-espresso-coffee-pack-of-16 discount coffe.co.uk. (n.d.). Retrieved from www.discountcoffee.co.uk: http://www.discountcoffee.co.uk/products/nescafe-alta-rica-coffee-500g facebook. (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/Nescafe.CA facebook. (n.d.). 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The Lovesong of J Alfred Prufrock by T.S. Eliot - 5394 Words

The Lovesong of J. Alfred Prufrock A Descriptive Paper Presented to the Faculty of College of Arts and Sciences University of the Cordilleras In Partial Fulfillment of the Requirements of the Course English 2 Writing in the Discipline 10:20 – 11:45 MWF By Juan Carlos P. Canilao April 2013 TABLE OF CONTENTS TITLE PAGE 1 TABLE OF CONTENTS 2 RESEARCH OUTLINE 3 CHAPTER I: INTRODUCTION 5 CHAPTER II: DISCUSSION 6 Thomas Stearns Eliot amp; Why He Writes Poetry 6 The Poem That Made His Name 8 Understanding Poetry 9 The Qualities of Poetry 10 Poetry 12 Line by Line Analysis of â€Å"The Lovesong of J. Alfred Prufrock† 14 The Speaker 24 Setting 25 Characters 26†¦show more content†¦(Wikipedia) This actually explains his skill and talent when it comes to literary works. Being prohibited from straining himself physically, made him use his creative mind more thus building its muscles as exercise would for an athlete. His brain was put into optimum shape for intellectual works. Also, his mom writing poetry definitely had an influence in his love of poetry and literary art. For a poet of his stature, Eliot produced a relatively small amount of poetry and he was aware of this early in his career. (Wikipedia) Why he only produced a little poetry early in his life? Perhaps we will never know. Thomas Stearns Eliot was a Publisher, Playwright, Literary and Social Critic and arguably â€Å"The most important English language poet of the 20th century. Although he was born American, he moved tothe United Kingdom in 1914 (age 25) and was naturalized as a British subject in 1927 at age 39. (Wikipedia) So you see, this is why the researcher selected T.S. Elliot for this paper. His influence on modern day poetry is unfathomable. His revolutionary style in writing had set him apart from other poets in his age. Now that we have the perfect poet for this research, it would only be appropriate that we select his masterpiece, the poem that made his name for this paper. THE POEM THAT MADE HIS NAME Like all other famous poets of his time, T.S. Eliot created several poems and compiled themShow MoreRelated T.S. Eliots use of Poetic techniques in The Lovesong of J. Alfred Prufrock and The Wasteland1310 Words   |  6 PagesT.S Eliot, widely considered to be one of the fathers of modern poetry, has written many great poems. Among the most well known of these are â€Å"The Waste Land, and â€Å"The Love Song of J. Alfred Prufrock†, which share similar messages, but are also quite different. In both poems, Eliot uses various poetic techniques to convey themes of repression, alienation, and a general breakdown in western society. Some of the best techniques to examine are ones such as theme, structure, imagery and language, whichRead MoreThe Lovesong Of J. Alfred Prufrock Critical Analysis1643 Words   |  7 Pages â€Å" The Lovesong of J. Alfred Prufrock† by T.S. Eliot’s persona is a middle-aged male who has an unpromising physical environment and will. Much of the poem consists of Prufrock contemplating whether to go forth with a daring act, but to the reader’s dismay this daring act he speaks of is talking to a woman who he seems to have feelings for. Eliot began to write The Lovesong of J. Alfred Prufrock in 1909, and ending at the peak of his first published book, Prufrock and Other Observations,Read MoreAnalysis Of The Lovesong Of J Alfred Prufrock1138 Words   |  5 PagesThe Protagonist Prufrock The protagonist Prufrock should listen to three pieces advice. In the poem â€Å"The Lovesong of J Alfred Prufrock†, the speaker is an old fellow named Prufrock who loves to ask questions. He believes that he has lived a â€Å"boring† life and very uninteresting. He never really accomplished much during his time on earth. This also gives him serious doubts his life has any purpose at all. This leads to a fear that he has which is a fear of dying. All of these questions that causeRead MoreHow to Read Lit Like a Prof Notes3608 Words   |  15 Pagesrain is clean—a form of purification, baptism, removing sin or a stain ii. rain is restorative—can bring a dying earth back to life iii. destructive as well—causes pneumonia, colds, etc.; hurricanes, etc. iv. Ironic use—April is the cruelest month (T.S. Eliot, The Wasteland) v. Rainbow—God’s promise never to destroy the world again; hope; a promise of peace between heaven and earth vi. fog—almost always signals some sort of confusion; mental, ethical, physical â€Å"fog†; people can’t see clearly d. Snow